Pride, William M. <br/><br/>
Marketing : concepts and strategies / 
William M. Pride and O.C. Perrell 
 - Boston :  Houghton,  1993 
 - 817 p :  illus 
<br/><br/><label>ISBN: </label>0395629659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P945M