TY  - BOOK
AU  - Palmatier,Robert W.
AU  - Stern,Louis W.
AU  - Ansary,Adel I.
TI  - Marketing channel strategy
SN  - 9781292060460
U1  - 658.72 
PY  - 2015///
CY  - New york
PB  - Pearson Education Limited
KW  - Marketing channels
KW  - Marketing
KW  - management
ER  -