TY  - BOOK
AU  - Keung,Lucy
TI  - Strategic management in the media
SN  - 9781473929500
U1  - 302.23068 
PY  - 2017///
CY  - Thousand Oaks, CA
PB  - Sage Ltd.
KW  - Strategic planning
KW  - Mass media
KW  - management
ER  -