Smilansky, Shirra <br/><br/>
Experiential marketing :  a practical guide to interactive brand experiences / 
Shirra, Smilansky 
 - 2nd ed. 
 - New York :  Kogan Page,  2018 
 - xv, 304 p. :  ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749480967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Target marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / S641E 2018