TY  - BOOK
AU  - Smilansky,Shirra
TI  - Experiential marketing: a practical guide to interactive brand experiences 
SN  - 9780749480967
U1  - 658.827 
PY  - 2018///
CY  - New York
PB  - Kogan Page
KW  - Branding
KW  - Target marketing
ER  -