Mahoney, L. Meghan

Strategic social media : from marketing to social change / L. Meghan, Mahoney and Tang, Tang - Chichester, United Kingdom : Wiley-Blackwell, 2018 - ix, 347 p. : ill. ; 25 cm.

9781119259190


Social media
User-generated content
Internet marketing

302.323 / M216S 2017