Mahoney, L. Meghan Strategic social media : from marketing to social change / L. Meghan, Mahoney and Tang, Tang - Chichester, United Kingdom : Wiley-Blackwell, 2018 - ix, 347 p. : ill. ; 25 cm. ISBN: 9781119259190 Subjects--Topical Terms: Social mediaUser-generated contentInternet marketing Dewey Class. No.: 302.323 / M216S 2017