TY  - BOOK
AU  - Mahoney,L.Meghan
AU  - Tang,Tang
TI  - Strategic social media: from marketing to social change 
SN  - 9781119259190
U1  - 302.323 
PY  - 2018///
CY  - Chichester, United Kingdom
PB  - Wiley-Blackwell
KW  - Social media
KW  - User-generated content
KW  - Internet marketing
ER  -