Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 14th ed. 
 - Upper Saddle River, N.J.  Prentice Hall,  2012 
 - xxii, 657, [127] p.   col. ill.   29 cm. 
<br/><br/><label>ISBN: </label>9780273753360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87M