TY  - BOOK
AU  - Rumelt,Richard P
TI  - Good strategy, bad strategy: the difference and why it matters 
SN  - 9780307886231
U1  - 658.4012 
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - Strategic planning
KW  - Strategy
KW  - Planning
ER  -