Mullins, John W. <br/><br/>
Marketing management :  a strategic decision - makeing approach / 
Mullins, John W., Walker Orville C., Boyd Harper W. 
 - 6th ed 
 - Boston :  Irwin/McGraw-Hill,  2008 
 - xxii, 533 p. :  ill.;  25 cm. 
<br/><br/><label>ISBN: </label>0256214387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / M954M