TY  - BOOK
AU  - Mullins,John W.
AU  - Boyd Harper W.
AU  - Walker Orville C
TI  - Marketing management: a strategic decision - makeing approach 
SN  - 0256214387
U1  - 658.802 
PY  - 2008///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - management
KW  - Management
KW  - Case studies
ER  -