Czinkota,Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota,Ilkka A. Ronkainen 
 - Australia :  Thomson ,  2002 
 - 815 p. :  ill. ;  27 cm. 
<br/><br/>Prat one The lnternational Environment -- Prat two Beginning Lnternational Marketing Activities -- Prat three Global Marketing Management -- Part four Lnternational Marketing Transitions<br/> 
<br/><br/><label>ISBN: </label>00303309603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>382  / M621I