TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - International marketing
SN  - 00303309603
U1  - 382 
PY  - 2002///
CY  - Australia
PB  - Thomson
KW  - International
KW  - Export marketing
N1  - Prat one The lnternational Environment -- Prat two Beginning Lnternational Marketing Activities -- Prat three Global Marketing Management -- Part four Lnternational Marketing Transitions

ER  -