Tull, Donald S. <br/><br/>
Marketing research =  Measurement / 
Donald S Tull and Del L Hawkins 
 - 5th ed 
 - New York :  Macmillan,  1990 
 - 836 p. :  illus 
<br/><br/><label>ISBN: </label>0024218219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing Research--cass Studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / T958M