TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del L.
TI  - Marketing research =: Measurement 
SN  - 0024218219
U1  - 658.8 
PY  - 1990///
CY  - New York
PB  - Macmillan
KW  - Marketing research
KW  - Marketing Research
KW  - cass Studies
ER  -