Value : rules of thumb : simplistic, usable and often wrong -- Wealth, tax rates, and income : leaders who dig deeper can change the world -- Risk : life is not a straight line--the world is not normal -- Incentives : value-based executive compensation leads the way -- Scenarios : options and alternatives can add value -- Speed : the race is to the swift -- Renewal : continuous emphasis on value and customer discipline is critical -- Inflection points : act on insights from the fundamental drivers -- Experimentation and innovation : action accelerates learning -- Summary and conclusions : insight and action give private equity the edge