Cambridge marketing handbook: digital/ [electronic resource] / .
Call Number: Ebook Material type:
TextLanguage: English Publication details: Kogan Page Ltd., 2013.Description: 148 pISBN: - 9780749470630
- 9780749470647
Chapter, Lesson, Part Introduction.
Chapter, Lesson, Part Chapter 1: Core Concepts.
Chapter, Lesson, Part Chapter 2: Websites and SEO.
Chapter, Lesson, Part Chapter 3: Digital Communications.
Chapter, Lesson, Part Chapter 4: Social Media.
Chapter, Lesson, Part Chapter 5: Mobile.
Chapter, Lesson, Part Chapter 6: Digital Marketing Campaigns.
Chapter, Lesson, Part Chapter 7: Measuring Digital Marketing.
Chapter, Lesson, Part Chapter 8: Legislation.
Cover, Title,Cambridge marketing handbook: digital--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word clouds--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Preface--References, Appendix, Index,Glossary--References, Appendix, Index,References--References, Appendix, Index,Additional Reading/Sources--References, Appendix, Index,Index.
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