The rise of the platform marketer [electronic resource] : performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms/ Dempster, Craig;Lee, John.
Call Number: Ebook Material type:
TextLanguage: English Publication details: WILEY, 2015.Description: 243 pISBN: - 9781119059721
- 9781119059790
- 9781119059998
Chapter, Lesson, Part Chapter 1: The Age of the Customer.
Chapter, Lesson, Part Chapter 2: The Ad Tech Ecosystem.
Chapter, Lesson, Part Chapter 3: Introducing the Platform Marketer.
Chapter, Lesson, Part Chapter 4: Identity Management.
Chapter, Lesson, Part Chapter 5: Audience Management.
Chapter, Lesson, Part Chapter 6: The Privacy Paradox.
Chapter, Lesson, Part Chapter 7: Media Optimization.
Chapter, Lesson, Part Chapter 8: Channel Optimization.
Chapter, Lesson, Part Chapter 9: Experience Design and Creation.
Chapter, Lesson, Part Chapter 10: Audience Platform Utilization.
Chapter, Lesson, Part Chapter 11: Measurement and Attribution.
Chapter, Lesson, Part Chapter 12: Marketing Technology Stack.
Chapter, Lesson, Part Chapter 13: Organizing for Success.
Cover, Title,The rise of the platform marketer: performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,About the Authors--References, Appendix, Index,About Merkle--References, Appendix, Index,Index.
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