Entrepreneurship / William Bygrave, Andrew Zacharakis
Call number: 658.421 B993E Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, c2008Description: xviii, 613 p. : ill., map ; 26 cmISBN: - 9780471755456
- 0471755451
- 658.421 B993E
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.421 B993E (Browse shelf(Opens below)) | 1 | Available | 1000159222 |
The power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Understanding your business model and developing your strategy -- Entrepreneurial marketing -- Building the founding team -- The business planning process -- Building your pro-forma financial statements -- Financing entrepreneurial ventures worldwide -- Raising money for starting and growing businesses -- Debt and other forms of financing -- Legal and tax issues -- Intellectual property -- Entrepreneurial growth
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