| 000 | 00821nam a22002411a 4500 | ||
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| 001 | vtls000019238 | ||
| 003 | MTX | ||
| 008 | 980801s1993 a 000 0 eng d | ||
| 020 | _a0256105162 | ||
| 035 | _a0019-62360 | ||
| 039 | 9 |
_a201607142112 _bVLOAD _c201504221515 _dVLOAD _c201504221321 _dVLOAD _c201212132349 _dVLOAD _y200405061126 _zVLOAD |
|
| 040 | _aPBRU | ||
| 082 | 0 | 4 |
_a659.1 _bB427I |
| 100 | 1 |
_aBelch, George E. _943085 |
|
| 245 | 1 | 0 |
_aIntroduction to advertising & promotion : an integrated marketing comnunications perspective / _cGeorfge E. Belch and Michael A. Belch |
| 260 |
_aBoston : _bIrein, _c1993 |
||
| 300 |
_a836 p. : _billus |
||
| 650 | 4 |
_aAdvertising. _929007 |
|
| 650 | 4 |
_aSales promotion. _943086 |
|
| 650 | 4 |
_aCommunication in marketing. _943087 |
|
| 700 | 1 |
_aBelch, Michael A. _943088 |
|
| 942 | _c1 | ||
| 999 |
_c17425 _d17425 |
||