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008 990303s1992 001 0 eng d
020 _a0534150667
035 _a0023-47060
039 9 _a201607251232
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040 _aPBRU
082 0 4 _a808.225
_bM864S
100 1 _aMorley, John.
_947035
245 1 0 _aScriptwriting for high-impact videos : imaginative approaches to delivering factual information /
_cJohn Morley
260 _aBelmont, Calif. :
_bWadsworth,
_c1992
300 _axv, 272 p. ;
_c24 cm.
505 2 _aRealities of the marketplace -- Initial decisions -- Starting in the middle -- Packaging ideas: the creative treatment -- The conceptual basics -- Structure and format -- The power of drama -- On to scripting -- Pictures and words -- Life in the food chain
650 0 _aTelevision authorship.
_947036
650 0 _aIndustrial television
_xAuthorship.
_947037
942 _c1
999 _c21030
_d21030