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_aCravens, David W. _958967 |
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_aStrategic marketing / _cDavid W. Cravens |
| 250 | _a5th ed | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1997 |
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| 300 |
_axviii, 670 p. : _billus; _c24 cm. |
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| 490 | 1 | _aIrwin series in marketing | |
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_aMarketing _xDecision making. _954784 |
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_aMarketing _xmanagement. _940720 |
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_aMarketing _xManagement _xCase studies. _958968 |
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