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_aShaw, Margaret. _960923 |
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_aHospitality sales : a marketing approach / _cMargaret Shaw, Susan V. Morris |
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_aNew York : _bJohn Wiley & Sons, _cc2000 |
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| 300 |
_ax, 341 p. : _billus ; _c24 cm. |
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| 505 | 2 | _aIntroduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships | |
| 650 | 0 |
_aHospitality industry _xMarketing. _933386 |
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| 700 | 1 |
_aMorris, Susan V. _960924 |
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