000 01488 am a2200253 4500
001 vtls000038819
003 MTX
008 011012s1997 a 001 0 eng d
020 _a0787903221
035 _a0039-63760
039 9 _a201607251838
_bVLOAD
_c201504222038
_dVLOAD
_c201211141819
_dVLOAD
_c201206060031
_dVLOAD
_y200405061746
_zVLOAD
040 _aPBRU
082 0 4 _a338.7
_bM643C
100 1 _aMiles, Robert H.
_961198
245 1 0 _aCorporate comeback : the story of renewal and transformation at National Semiconductor /
_cRobert H. Miles
260 _aSan Francisco :
_bJossey-Bass,
_cc1997
300 _axxvi, 388 p. :
_billus ;
_c24 cm.
490 1 _aThe Jossey-Bass business & management series
505 2 _aLeading corporate transformation: a general framework - - Reversing the death spiral: launching change at national - - Developing a new vision - - Creating the structure and infrastructure - - Laying the tracks for transformation - - Cascading the change - - Orchestrating the transformation process - - Gathering feedback at all levels - - Confronting the leaders: middle managers challenge the process - - Refocusing on customers and target markets - - From financial viability to quantum revenue growth: the transformation continues
610 2 4 _aNational Semiconductor Corporation
_xManagement.
_961199
650 0 _aSemiconductor industry
_zUnited States
_xManagement.
_961200
650 0 _aCorporate turnarounds
_zUnited States
_xCase studies.
_961201
942 _c1
999 _c36258
_d36258