| 000 | 01342 am a2200253 4500 | ||
|---|---|---|---|
| 001 | vtls000039194 | ||
| 003 | MTX | ||
| 008 | 011223s1995 nyua 001 0 eng d | ||
| 020 | _a0065011066 | ||
| 035 | _a0040-02260 | ||
| 039 | 9 |
_a201607251847 _bVLOAD _c201504222016 _dVLOAD _c201211141809 _dVLOAD _c201206060041 _dVLOAD _y200405061752 _zVLOAD |
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| 040 | _aPBRU | ||
| 082 | 0 | 4 |
_a659.2 _bW667P |
| 100 | 1 |
_aWilcox, Dennis L. _961603 |
|
| 245 | 1 | 0 |
_aPublic relations writing and media techniques / _cDennis L. Wilcox, Lawrence W. Nolte |
| 250 | _a2nd ed | ||
| 260 |
_aNew York : _bHarperCollins College Publishers, _cc1995 |
||
| 300 |
_axxii, 514 p. : _billus ; _c23 cm. |
||
| 505 | 2 | _aPreparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation | |
| 650 | 0 |
_aPublic relations _zUnited States. _961604 |
|
| 650 | 0 |
_aPublic relations _zUnited States _xAuthorship. _961605 |
|
| 700 | 1 |
_aNolte, Lawrence W. _961606 |
|
| 942 | _c1 | ||
| 999 |
_c36632 _d36632 |
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