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| 003 | MTX | ||
| 008 | 011226s2000 a 001 0deng d | ||
| 020 | _a0030211131 | ||
| 035 | _a0040-03860 | ||
| 039 | 9 |
_a201607251847 _bVLOAD _c1 _dSTAFF MATRIX _c201507161446 _dVLOAD _c201504221607 _dVLOAD _y200405061753 _zVLOAD |
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| 040 | _aPBRU | ||
| 082 | 0 | 4 |
_a658.82 _bS556A |
| 100 | 1 |
_aShimp, Terence A. _961629 |
|
| 245 | 1 | 0 |
_aAdvertising promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp |
| 250 | _a5th ed | ||
| 260 |
_aFort Worth : _bDryden Press, _cc2000 |
||
| 300 |
_axxix, 674 p. : _billus ; _c29 cm. |
||
| 650 | 0 |
_aCommunication in marketing. _943087 |
|
| 650 | 0 |
_aSales promotion. _943086 |
|
| 650 | 0 |
_aAdvertising. _929007 |
|
| 650 | 0 |
_aDirect marketing. _961630 |
|
| 942 | _c1 | ||
| 999 |
_c36648 _d36648 |
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