| 000 | 00990 am a2200301 4500 | ||
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| 001 | vtls000042296 | ||
| 003 | MTX | ||
| 008 | 030921s2004 a 001 0 eng d | ||
| 020 | _a0072536764 | ||
| 020 | _a0071214380 | ||
| 035 | _a0043-18760 | ||
| 039 | 9 |
_a201607252001 _bVLOAD _c201310172146 _dVLOAD _c201306271632 _dVLOAD _c201211141834 _dVLOAD _y200405070940 _zVLOAD |
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| 040 | _aPBRU | ||
| 082 | 0 | 4 |
_a659.1 _bB427A 2004 |
| 100 | 1 |
_aBelch, George E. _943085 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a6th ed | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2004 |
||
| 300 |
_axxvi, 779, [67] p. : _bill. ; _c28 cm. |
||
| 490 | 1 | _aThe McGraw-Hill/Irwin series in marketing | |
| 650 | 0 |
_aAdvertising. _929007 |
|
| 650 | 0 |
_aSales promotion. _943086 |
|
| 650 | 0 |
_aCommunication in marketing. _943087 |
|
| 700 | 1 |
_aBelch, Michael A. _943088 |
|
| 910 | _a200309 | ||
| 942 | _c1 | ||
| 999 |
_c39640 _d39640 |
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