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_aZikmund, William G. _967326 |
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_aBusiness research methods / _cWilliam G. Zikmund |
| 250 | _a7th ed | ||
| 260 |
_aMason, OH : _bThomson/South-Western, _cc2003 |
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| 300 |
_axix, 748 p. : _bill. ; _c26 cm. |
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| 505 | 2 | _aPart 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases | |
| 650 | 0 |
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_aBusiness _xResearch. _967327 |
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