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_aHartley, Robert F. _970556 |
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_aMarketing mistakes and successes / _cRobert F. Hartley |
| 250 | _a9th ed | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2004 |
||
| 300 |
_aviii, 360 p. ; _c23 cm |
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| 505 | 2 | _aMarketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes | |
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_aMarketing _zUnited States _xCase studies _970557 |
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