000			02075nam a2200289 a 4500
001			vtls000049204
003			MTX
008			050330s1997 nyua 001 0deng d
020			_a0026406012
039		9	_a201607252248 _bVLOAD _c1 _dSTAFF MATRIX _c201507161438 _dVLOAD _c201306271905 _dVLOAD _y200503301329 _zsawat
040			_aPBRU
082	0	4	_a658.8 _bF222M
100	1		_aFarese, Lois Schneider _973878
245	1	0	_aMarketing essentials / _cLois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
250			_a2nd ed
260			_aNew York : _bGlencoe/McGraw-Hill, _cc1997
300			_axx, 620 p. : _bill. ; _c28 cm.
505	0		_aMarketing is all arounds us -- Basic marketing concepts -- Our free enterprise system -- World economies -- Business and social responsibility -- The domestic marketplace -- The global marketplace -- Fundamentals of mathematics -- Communication skills -- Computer technology -- Interpersonal skills -- Management skills -- What is selling? -- The sales process -- Determining needs and product presentation -- Handling customer questions and objections -- Closing the sale and following up -- Math for retail sales -- What is promotion? -- Advertising media -- Preparing print advertisements -- Visual merchandising and display -- Publicity and public relations -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Purchasing and distribution math -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- What is product planning? -- Branding, packaging, and labeling -- Extended product features -- What is entrepreneurship? -- Risk management -- Developing a business plan -- Financing the business -- Careers in marketing -- Making your career decision -- Finding and applying for a job
650		0	_aMarketing _919322
650		0	_aBusiness educations _973879
700	1		_aKimbrell, Grady _973880
700	1		_aWoloszyk, Carl A. _973881
910			_a200503
942			_c1
999			_c46301 _d46301