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008			130321s2010 at a 001 0 eng d
020			_a9781439041376
020			_a1439041377
039		9	_a201507201703 _bVLOAD _c1 _dSTAFF MATRIX _c201306272123 _dVLOAD _c201303211357 _dadmin _y201103101600 _zpawinee
040			_aPBRU
082	0	4	_a658.84 _bC998P
100	1		_aCzinkota, Michael R. _993228
245	1	0	_aPrinciples of international marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen
250			_a9th ed.
260			_aAustralia : _bSouth-Western, _c2010
300			_axxviii, 693, [24] p. : _bill. ; _c28 cm.
500			_a"International edition" -- cover
505	2		_aPart 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future
650		0	_aExport marketing _952854
700	1		_aRonkainen, Ilkka A. _993229
910			_a201102
942			_c1
999			_c61236 _d61236