| 000 | 00842nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000068932 | ||
| 003 | MTX | ||
| 008 | 160715s2011 nyu b 001 0 eng d | ||
| 020 | _a1606491938 | ||
| 020 | _a9781606491935 | ||
| 039 | 9 |
_a201607151112 _bstaff _c201606281313 _dmaprang _c201306272309 _dVLOAD _y201211201331 _zstaff |
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| 050 | 4 |
_aHF5415.135 _b.K853 2011 |
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| 099 | _aEbook | ||
| 100 | 1 |
_aKumar, Piyush. _999848 |
|
| 245 | 1 | 0 |
_aDecision equity _h[electronic resource] : _bthe ultimate metric to connect marketing actions to profits / _cPiyush Kumar, Kunal Gupta |
| 260 |
_aNew York : _bBusiness Expert Press, _c2011 |
||
| 300 |
_axiii, 181 p. : _c23 cm. |
||
| 650 | 0 |
_aMarketing _xDecision making _954784 |
|
| 700 | 1 |
_aGupta, Kunal, _d1969- _999849 |
|
| 856 | 4 | 1 | _uhttp://portal.igpublish.com/iglibrary/search/BEPB0000057.html |
| 942 | _c10 | ||
| 999 |
_c65651 _d65651 |
||