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020 _a1601980106
020 _a9781601980106
039 9 _a201607151117
_bstaff
_c201606270949
_dmaprang
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_zstaff
041 0 _aNULL
099 _aEbook
100 1 _aVillanueva, Julian;Hanssens, Dominique M.
_9100279
245 _aCustomer equity:
_bmeasurement, management and research opportunities /
_h[electronic resource]
_cCustomer equity/Villanueva, Julian;Hanssens, Dominique M.
260 _bNow Publishers Inc.,
_c2007
490 1 _aFoundations and Trends? in Marketing
856 4 1 _uhttp://portal.igpublish.com/iglibrary/search/NOWB0000007.html
942 _c10
999 _c65966
_d65966