000 00923nam a22002418a 4500
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003 MTX
008 160715s2010 nyu b 001 0 eng
020 _a9780814416204
039 9 _a201607151114
_bstaff
_c1
_dSTAFF MATRIX
_c201507161443
_dVLOAD
_c201306272316
_dVLOAD
_y201211201352
_zstaff
050 0 0 _aHF5415.1265
_b.H3665 2010
082 0 0 _a658.8/02
_222
099 _aEbook
100 1 _aHarden, Leland.
_9100426
245 1 0 _aMarketing by the numbers :
_h[electronic resource]
_bhow to measure and improve the ROI of any campaign /
_cLeland Harden and Bob Heyman.
260 _aNew York :
_bAmacom-American Management Association,
_c2010.
300 _ap. cm.
650 0 _aInternet marketing
_vCase studies.
_9100427
650 0 _aInternet marketing.
_961159
700 1 _aHeyman, Bob,
_d1948-
_9100428
856 4 1 _uhttp://portal.igpublish.com/iglibrary/search/AMAB0000670.html
942 _c10
999 _c66030
_d66030