000			01562nam a2200253 a 4500
001			vtls000074438
003			MTX
008			140913s2005 at a 001 0deng d
020			_a0324301294
039		9	_a201507201659 _bVLOAD _c1 _dSTAFF MATRIX _y201409131131 _zmaprang
040			_aPBRU
082	0	4	_a658.812 _bL917O
100	1		_aLowenstein, Michael W _9108140
245	1	0	_aOne customer, divisible : _blinking customer insight to loyalty and advocacy behavior / _cMichael W. Lowenstein
260			_aAustralia : _bThomson, _cc2005
300			_axxiii, 214 p. : _bill. ; _c23 cm.
505	2		_aA few historical perspectives, basic ground rules, and looks into the future never hurt anybody... -- Is viral marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on individual customer investment
650		0	_aCustomer services _978311
650		0	_aCustomer loyalty _9108141
650		0	_aCustomer Relations _944850
910			_a201409
942			_c1
999			_c71037 _d71037