| 000 | 01346nam a2200277 a 4500 | ||
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| 001 | vtls000074833 | ||
| 003 | MTX | ||
| 008 | 141030s2008 nyua 001 0deng d | ||
| 020 | _a9780071497046 | ||
| 020 | _a0071497048 | ||
| 039 | 9 |
_a201507201659 _bVLOAD _c1 _dSTAFF MATRIX _y201410301135 _zmaprang |
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| 040 | _aPBRU | ||
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_a658.812 _bA994C |
| 100 | 1 |
_aAzevedo, Abaetê de _9108845 |
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| 245 | 1 | 0 |
_aCustomer obsession : _bhow to acquire, retain, and grow customers in the new age of relationship marketing / _cAbaetê de Azevedo and Ricardo Pomeranz |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008 |
||
| 300 |
_axi, 226 p. : _bill. ; _c24 cm. |
||
| 505 | 0 | _aIndustry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication | |
| 650 | 0 |
_aConsumers _938911 |
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| 650 | 0 |
_aMarketing _919322 |
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| 650 | 0 |
_aCustomer Relations _944850 |
|
| 700 | 1 |
_aPomeranz, Ricardo _9108846 |
|
| 910 | _a201410 | ||
| 942 | _c1 | ||
| 999 |
_c71432 _d71432 |
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