000 00826nam a2200253 a 4500
001 vtls000074911
003 MTX
008 141110s2005 nyu 001 0 eng d
020 _a0385510306
039 9 _a201507201659
_bVLOAD
_c1
_dSTAFF MATRIX
_y201411101509
_zmaprang
082 0 4 _a658.812
_bP424R
100 1 _aPeppers, Don
_9109036
245 1 0 _aReturn on customer :
_bcreating maximum value from your scarcest resource /
_cDon Peppers and Martha Rogers
250 _a1st ed.
260 _aNew York :
_bDoubleday/Currency,
_c2005
300 _aviii, 296 p. ;
_c24 cm.
650 0 _aCustomer equity
_xManagement
_9109037
650 0 _aCustomer relations
_xManagement
_988273
650 0 _aCustomer loyalty
_9108141
700 1 _aRogers, Martha
_9109038
910 _a201411
942 _c1
999 _c71510
_d71510