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041	0		_aeng
050			_aLC5225.M37
082			_a374
099			_aEbook
100	1		_aCobb, Jeff.. _9113965
245			_aLeading the learning revolution : _bthe expert's guide to capitalizing on the exploding lifelong education market/ _h[electronic resource] / _cJeff Cobb.
260			_bAmerican Management Association, _c2013.
300			_a241 p.
505	0		_gChapter, Lesson, Part _tCHAPTER 1: THE NEW LEARNING LANDSCAPE.
505	0		_gChapter, Lesson, Part _tCHAPTER 2: FINDING AND UNDERSTANDING YOUR LIFELONG MARKET.
505	0		_gChapter, Lesson, Part _tCHAPTER 3: BUSINESS MODELS FOR THE NEW LEARNING LANDSCAPE.
505	0		_gChapter, Lesson, Part _tCHAPTER 4: STANDING OUT AND DELIVERING VALUE.
505	0		_gChapter, Lesson, Part _tCHAPTER 5: LEARNING BY DESIGN.
505	0		_gChapter, Lesson, Part _tCHAPTER 6: TOOLS AND COMPETENCIES.
505	0		_gChapter, Lesson, Part _tCHAPTER 7: CULTIVATING THE CONTENT-CONTEXT HABIT.
505	0		_gChapter, Lesson, Part _tCHAPTER 8: PROMOTING AND CONVERTING.
505	0		_gChapter, Lesson, Part _tCHAPTER 9: THE BEST LAID PLANS: EXECUTING, MEASURING, INNOVATING.
505	0		_gChapter, Lesson, Part _tCHAPTER 10: TAKING IT TO THE NEXT LEVEL: LEADING LEARNING.
505	0		_aPreface, Introduction, TOC,CONTENTS--Cover, Title,Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market--References, Appendix, Index,APPENDIX: CREATING AN ACTION PLAN--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,INDEX--Preface, Introduction, TOC,INTRODUCTION--
520			_aLifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection. "Leading the Learning Revolution" is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning. Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!
650		0	_aContinuing Education _940775
650		0	_aMarketing. _919322
856	4	0	_uhttp://portal.igpublish.com/iglibrary/search/AMAB0000782.html
942			_c10
999			_c75016 _d75016