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039 9 _a201607151116
_bstaff
_y201605041216
_zadmin
041 0 _aeng
099 _aEbook
100 1 _aBelew, Shannon..
_9113975
245 _aThe art of social selling :
_bfinding and engaging customers on Twitter, Facebook, Linkedin, and other social networks/
_h[electronic resource] /
_cShannon Belew.
260 _bAmerican Management Association,
_c2014.
300 _a301 p.
505 0 _gChapter, Lesson, Part
_tChapter 1: Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales.
505 0 _gChapter, Lesson, Part
_tChapter 2: The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support.
505 0 _gChapter, Lesson, Part
_tChapter 3: Speaking A New Language: The Ten most Important Rules for Online Social Interactions.
505 0 _gChapter, Lesson, Part
_tChapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media.
505 0 _gChapter, Lesson, Part
_tChapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales.
505 0 _gChapter, Lesson, Part
_tChapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel.
505 0 _gChapter, Lesson, Part
_tChapter 7: Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers.
505 0 _gChapter, Lesson, Part
_tChapter 8: Time is Money: Building Social Selling into your Schedule.
505 0 _gChapter, Lesson, Part
_tChapter 9: Free and not Quite Free: Determining your Budget.
505 0 _gChapter, Lesson, Part
_tChapter 10: Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan.
505 0 _gChapter, Lesson, Part
_tChapter 11: Linkedin: Turning Connections into Sales.
505 0 _gChapter, Lesson, Part
_tChapter 12: Twitter: Social Selling in 140 Characters or Less.
505 0 _gChapter, Lesson, Part
_tChapter 13: Facebook, Google+, and Online Communities: Targeting your Social Customer Base.
505 0 _gChapter, Lesson, Part
_tChapter 14: The Rise of Visual Content and its Influence On Sales: YouTube, Pinterest, Infographics, and More.
505 0 _gChapter, Lesson, Part
_tChapter 15: Social Selling Trends: Harnessing the Growth of Mobile Sales.
505 0 _gChapter, Lesson, Part
_tChapter 16. Case Studies: Social Success Stories for B2C and B2B.
505 0 _aCover, Title,The art of social selling : finding and engaging customers on Twitter, Facebook, Linkedin, and other social networks--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Notes--References, Appendix, Index,Index--References, Appendix, Index,About the Author--References, Appendix, Index,Free Sample Chapter from New Sales. Simplified..
520 _a[Auto Generated] ACKNOWLEDGMENTS There are many people whom an author depends upon to help transition a book from concept to reality .For me ,The Art of Social Selling would not have made it through the publishing process and onto bookshelves (or e-readers!)without the help ,encouragement ,and support of the following folks .For starters ,I am fortunate to have a wonderful team at Waterside Productions ,led by Carole Jelen ,that works hard to find a publishing home for my book ideas .And I am particularly appreciative that The Art of Social Selling landed in the hands of AMACOM Books ,and under the guidance of Robert (Bob )Nirkind ,Senior Acquisitions Editor .His patience ,direction ,and overall editorial vision for the book made the writing process all that ...
856 4 0 _uhttp://portal.igpublish.com/iglibrary/search/AMAB0000851.html
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