000			04813nam a2200769 a 4500
001			vtls000078758
003			MTX
006			m eo d
007			cr cn |||m|||a
008			160715s2012 nyu foab 001 0 eng d
020			_a9781606493656 (electronic bk.)
020			_z9781606493649 (pbk.)
024	7		_a10.4128/9781606493656 _2doi
035			_a(OCoLC)814468834
035			_a(CaBNVSL)swl00401519
039		9	_a201607151121 _bstaff _y201605041219 _zadmin
040			_aCaBNVSL _cCaBNVSL _dCaBNVSL
050		4	_aHF5415.32 _b.C653 2012
082	0	4	_a658.8342 _223
099			_aEbook
245	0	0	_aConsumer cosmopolitanism in the age of globalization _h[electronic resource] / _ceditor, Melvin Prince.
250			_a1st ed.
260			_a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2012.
300			_a1 electronic text (xxvi, 265 p.) : _bdigital file.
490	1		_aConsumer behavior collection, _x2163-937X
500			_aPart of: 2012 digital library.
504			_aIncludes bibliographical references (p. 233-260) and index.
505	0		_aAbout the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.
506			_aAccess restricted to authorized users and institutions.
520	3		_aCosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
530			_aAlso available in print.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Adobe Acrobat reader.
588			_aTitle from PDF t.p. (viewed on October 23, 2012).
650		0	_aConsumer behavior. _922893
650		0	_aCosmopolitanism. _9114466
650		0	_aMarket segmentation. _999874
650		0	_aGlobalization. _973642
653			_aacculturation
653			_aanimosity
653			_abeliefs
653			_aconsumers
653			_acosmopolitan
653			_aCulture
653			_aconsumption
653			_acustoms
653			_aethnocentrism
653			_aglobalization
653			_asocial identity
653			_ainternational
653			_alocals
653			_amaterialism
653			_anational identity
653			_apurchase behavior
653			_arelationship marketing
653			_amarket segmentation
653			_atastes
653			_avalues
653			_axenocentrism
700	1		_aPrince, Melvin. _9114467
776	0	8	_iPrint version: _z9781606493649
830		0	_a2012 digital library. _9114453
830		0	_aConsumer behavior collection. _x2163-937X _9114468
856	4	0	_uhttp://portal.igpublish.com/iglibrary/search/BEPB0000152.html
942			_c10
999			_c75322 _d75322