| 000 | 03524cam a2200817 i 4500 | ||
|---|---|---|---|
| 001 | vtls000078774 | ||
| 003 | MTX | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 160715s2013 nyua foab 001 0 eng d | ||
| 020 |
_a9781606495810 _qe-book |
||
| 020 |
_z9781606495803 _qpaperback |
||
| 035 | _a(OCoLC)854917592 | ||
| 035 | _a(CaBNVSL)swl00403097 | ||
| 039 | 9 |
_a201607151122 _bstaff _y201605041219 _zadmin |
|
| 040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
| 050 | 4 |
_aHD49 _b.C263 2013 |
|
| 082 | 0 | 4 |
_a658.4056 _223 |
| 099 | _aEbook | ||
| 100 | 1 |
_aCapozzi, Louis., _eauthor. _9114509 |
|
| 245 | 1 | 0 |
_aCrisis management in the age of social media / _cLouis Capozzi and Susan R. Rucci. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2013. |
|
| 300 |
_a1 online resource (xi, 142 pages) : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 490 | 1 |
_aPublic relations collection, _x2157-3476 |
|
| 500 | _aPart of: 2013 digital library. | ||
| 504 | _aIncludes bibliographical references (pages 133-139) and index. | ||
| 505 | 0 | _a1. The age of the instant crisis -- 2. Susan G. Komen's "Race for the headlines" -- 3 #DearNetflix: I am cancelling my subscription! Signed social media -- 4. To tweet or not to tweet? -- 5. Bank of America stands down -- 6. The friendly skies turn ugly -- 7. Racing from the storm -- 8. A less than "Progressive" approach -- 9. "Refrigerator gate" in China -- 10. Herding cats, the challenge of controlling employees -- 11. Crisis planning in the conversation age -- Notes -- References -- Index. | |
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aSocial media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a oneway diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media. | |
| 530 | _aAlso available in print. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 538 | _aSystem requirements: Adobe Acrobat reader. | ||
| 588 | _aTitle from PDF title page (viewed on January 25, 2014). | ||
| 650 | 0 |
_aCrisis management. _953058 |
|
| 650 | 0 |
_aSocial media. _998431 |
|
| 653 | _acrisis management | ||
| 653 | _acrisis communication | ||
| 653 | _acrisis response | ||
| 653 | _acrisis prevention | ||
| 653 | _asocial media crisis | ||
| 653 | _asocial media | ||
| 653 | _asocial media strategy | ||
| 653 | _aTwitter | ||
| 653 | _astakeholders Facebook | ||
| 653 | _aTweet | ||
| 653 | _aLinkedin | ||
| 653 | _aInstagram | ||
| 653 | _aTumblr | ||
| 653 | _aYouTube | ||
| 653 | _aPublic relations | ||
| 653 | _aCorporate communication | ||
| 653 | _areputation management | ||
| 653 | _arisk | ||
| 653 | _anatural disasters | ||
| 653 | _aaccidents | ||
| 653 | _acustomer complaints | ||
| 653 | _arumors | ||
| 653 | _arumor management | ||
| 653 | _aapologies | ||
| 700 | 1 |
_aRucci, Susan R., _eauthor. _9114510 |
|
| 776 | 0 | 8 |
_iPrint version: _z9781606495803 |
| 830 | 0 |
_a2013 digital library. _9114477 |
|
| 830 | 0 |
_aPublic relations collection. _x2157-3476 _9114511 |
|
| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/BEPB0000241.html |
| 942 | _c10 | ||
| 999 |
_c75338 _d75338 |
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