000 04484nam a2200589 i 4500
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003 MTX
006 m eo d
007 cr cn |||m|||a
008 160715s2015 nyu foab 001 0 eng d
020 _a9781631571411
_qe-book
020 _z9781631571404
_qpaperback
035 _a(OCoLC)908260607
035 _a(CaBNVSL)swl00404869
039 9 _a201607151122
_bstaff
_y201605041220
_zadmin
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHD2744
_b.V256 2015
082 0 4 _a659.285
_223
099 _aEbook
100 1 _aValentine, Daniel R.,
_eauthor.
_9114546
245 1 0 _aOnline marketing to investors :
_bhow to develop effective investor relations /
_cDaniel Valentine.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2015.
300 _a1 online resource (xiv, 99 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aFinance and financial management collection,
_x2331-0057
504 _aIncludes bibliographical references (pages 89-93) and index.
505 0 _a1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThis book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade.
530 _aAlso available in print.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat reader.
588 _aTitle from PDF title page (viewed on April 29, 2015).
650 0 _aCorporations
_xInvestor relations.
_999807
650 0 _aStocks
_xInternet marketing.
_9114547
653 _aInvestor Marketing
653 _aFinancial Public Relations
653 _ainvestor relations
653 _aCorporate Communications
653 _aShareholders
653 _aPublic relations
653 _acorporate governance
653 _aFinance
776 0 8 _iPrint version:
_z9781631571404
830 0 _aFinance and financial management collection.
_x2331-0057
_9114535
856 4 0 _uhttp://portal.igpublish.com/iglibrary/search/BEPB0000379.html
942 _c10
999 _c75356
_d75356