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| 001 | vtls000079283 | ||
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| 008 | 160715s2012 enka b 001 0 eng | ||
| 020 | _a9780749463052 | ||
| 020 | _a0749463058 | ||
| 020 | _a9780749463083 | ||
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_aHF5823 _b.P737 2012 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 099 | _aEbook | ||
| 100 | 1 |
_aPringle, Hamish. _9115684 |
|
| 245 | 1 | 0 |
_aSpending advertising money in the digital age _h[electronic resource] : _bhow to navigate the media flow / _cHamish Pringle and Jim Marshall. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 |
_axx, 316 p. : _bill. ; _c24 cm. |
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| 650 | 0 |
_aAdvertising _xManagement. _9115685 |
|
| 650 | 0 |
_aMarketing _xmanagement. _940720 |
|
| 650 | 0 |
_aMass media. _920385 |
|
| 650 | 0 |
_aDigital media. _988470 |
|
| 700 | 1 |
_aMarshall, Jim, _d1955- _9115686 |
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| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/KOGANB0000609.html |
| 942 | _c10 | ||
| 999 |
_c75832 _d75832 |
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