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039		9	_a201607151143 _bstaff _y201605041226 _zadmin
041	0		_aeng
099			_aEbook
100	1		_aBax, Steve. _9115760
245			_aCambridge marketing handbook: _bcommunications/ _h[electronic resource] / _cPaul Steve;Woodhouse Bax.
260			_bKogan Page Ltd., _c2013.
300			_a132 p.
505	0		_gChapter, Lesson, Part _tIntroduction.
505	0		_gChapter, Lesson, Part _tPart 1: Marketing Communications; Chapter 1: The Purpose of Marketing Communications.
505	0		_gChapter, Lesson, Part _tChapter 2: Promotional Tools and Media.
505	0		_gChapter, Lesson, Part _tChapter 3: Building and Supporting Brands.
505	0		_gChapter, Lesson, Part _tChapter 4: Marketing Communications Planning.
505	0		_gChapter, Lesson, Part _tChapter 5: Developing a Brand Strategy.
505	0		_gChapter, Lesson, Part _tChapter 6: Evaluation.
505	0		_gChapter, Lesson, Part _tPart 2: Buyer Behaviour; Chapter 7: Buyer Behaviour.
505	0		_gChapter, Lesson, Part _tChapter 8: Influences and Learning.
505	0		_gChapter, Lesson, Part _tChapter 9: Communication and Learning Models.
505	0		_aCover, Title,Cambridge marketing handbook: communications--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word cloud--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,References--References, Appendix, Index,Index.
650		0	_aBusiness & Economics _9100403
650		0	_aAdvertising & Promotion _9115761
650		0	_aBusiness & Economics _9100403
650		0	_aMarketing _919322
650		0	_aGeneral _918876
650		0	_aBusiness & Economics _9100403
650		0	_aE-commerce _972260
650		0	_aInternet marketing _961159
650		0	_aKJS _9115762
700	1		_aWoodhouse, Paul. _9115763
856	4	0	_uhttp://portal.igpublish.com/iglibrary/search/KOGANB0000795.html
942			_c10
999			_c75881 _d75881