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003			MTX
008			160715 001 0 eng d
020			_a9780749470630
020			_a9780749470647
039		9	_a201607151143 _bstaff _y201605041226 _zadmin
041	0		_aeng
099			_aEbook
100	1		_aNicklin, Terry. _9115764
245			_aCambridge marketing handbook: _bdigital/ _h[electronic resource] / _c.
260			_bKogan Page Ltd., _c2013.
300			_a148 p.
505	0		_gChapter, Lesson, Part _tIntroduction.
505	0		_gChapter, Lesson, Part _tChapter 1: Core Concepts.
505	0		_gChapter, Lesson, Part _tChapter 2: Websites and SEO.
505	0		_gChapter, Lesson, Part _tChapter 3: Digital Communications.
505	0		_gChapter, Lesson, Part _tChapter 4: Social Media.
505	0		_gChapter, Lesson, Part _tChapter 5: Mobile.
505	0		_gChapter, Lesson, Part _tChapter 6: Digital Marketing Campaigns.
505	0		_gChapter, Lesson, Part _tChapter 7: Measuring Digital Marketing.
505	0		_gChapter, Lesson, Part _tChapter 8: Legislation.
505	0		_aCover, Title,Cambridge marketing handbook: digital--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word clouds--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Preface--References, Appendix, Index,Glossary--References, Appendix, Index,References--References, Appendix, Index,Additional Reading/Sources--References, Appendix, Index,Index.
650		0	_aBusiness & Economics _9100403
650		0	_aMarketing _919322
650		0	_aGeneral _918876
650		0	_aBusiness & Economics _9100403
650		0	_aAdvertising & Promotion _9115761
650		0	_aBusiness & Economics _9100403
650		0	_aE-commerce _972260
650		0	_aInternet marketing _961159
650		0	_aKJS _9115762
700	1		_aMeyer, Karl _9115765
700	1		_aHardy, Robert _9115766
700	1		_aWilkins, Neil. _9115767
856	4	0	_uhttp://portal.igpublish.com/iglibrary/search/KOGANB0000796.html
942			_c10
999			_c75882 _d75882