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039		9	_a201806121016 _bstaff _c201607151143 _dstaff _y201605041227 _zadmin
041	0		_aeng
099			_aEbook
100	1		_aGabay, Jonathan.. _9115789
245	0	0	_aBrand psychology _h[electronic resource] : _bconsumer perceptions, corporate reputations/ _cGabay, Jonathan.
260			_bKogan Page Ltd., _c2015.
300			_a441 p.
505	0		_gChapter, Lesson, Part _tIntroduction.
505	0		_gChapter, Lesson, Part _tChapter 1 : Believingis Not Seeing. Seeing is Believing.
505	0		_gChapter, Lesson, Part _tChapter 2 : Lies, Excuses and Further Justifications for Inconvenient Truths.
505	0		_gChapter, Lesson, Part _tChapter 3 : Brains, Brands, Bytes, Bolshevik Brawls and Teenage Tantrums.
505	0		_gChapter, Lesson, Part _tChapter 4 : Cloud-high Reputations, Big Media Personalities and Bigger Data.
505	0		_gChapter, Lesson, Part _tChapter 5 : Smoke and Mirroring.
505	0		_gChapter, Lesson, Part _tChapter 6 : Rings of Confidence.
505	0		_gChapter, Lesson, Part _tChapter 7 : Egg Whites, Whitewash and Snowflakes.
505	0		_gChapter, Lesson, Part _tChapter 8 : Flattered Trusted Minds and Fluttery Trusting Hearts.
505	0		_gChapter, Lesson, Part _tChapter 9 : Under the Influence.
505	0		_gChapter, Lesson, Part _tChapter 10 : From Addictive Self-interests to Interesting Selves.
505	0		_gChapter, Lesson, Part _tChapter 11 : Brand Me.
505	0		_gChapter, Lesson, Part _tChapter 12 : Maslow: Misunderstood?.
505	0		_gChapter, Lesson, Part _tChapter 13 : The Church of Brand Ideology. Open for Redemption, 24/7.
505	0		_gChapter, Lesson, Part _tIntroduction.
505	0		_gChapter, Lesson, Part _tChapter 14 : In the Spotlight.
505	0		_gChapter, Lesson, Part _tChapter 15 : Can we Still be Friends?.
505	0		_gChapter, Lesson, Part _tChapter 16 : IDs and CEGOs.
505	0		_gChapter, Lesson, Part _tChapter 17 : You Don’t Have to be Mad to Work Here: Brand Leadership and Psychosis.
505	0		_gChapter, Lesson, Part _tChapter 18 : Big Boys Don’t Cry.
505	0		_gChapter, Lesson, Part _tChapter 19 : The Authentic Employer Brand.
505	0		_gChapter, Lesson, Part _tChapter 20 : Brand Stories: Tell – Don’t Yell.
505	0		_gChapter, Lesson, Part _tChapter 21 : Rhetoric, Rules, Reasoning.
505	0		_gChapter, Lesson, Part _tChapter 22 : The Final Question First.
505	0		_aCover, Title,Brand psychology : consumer perceptions, corporate reputations--Preface, Introduction, TOC,Contents--References, Appendix, Index,Index.
650			_aBusiness & Economics _9100403
650			_aPublic relations _930775
650			_aBusiness & Economics _9100403
650			_aConsumer behavior _922893
650			_aBusiness & Economics _9100403
650			_aMarketing _919322
650			_aGeneral _918876
856	4	0	_uhttp://portal.igpublish.com/iglibrary/search/KOGANB0001026.html
942			_c10
999			_c75893 _d75893