| 000 | 02569nam a2200529 a 4500 | ||
|---|---|---|---|
| 001 | vtls000079600 | ||
| 003 | MTX | ||
| 008 | 160715 001 0 eng d | ||
| 020 | _a9780691153391 | ||
| 020 | _a9781400850020 | ||
| 039 | 9 |
_a201607151148 _bstaff _y201605041230 _zadmin |
|
| 041 | 0 | _aeng | |
| 099 | _aEbook | ||
| 100 | 1 |
_aPiskorski, Mikolaj Jan.. _9116509 |
|
| 245 |
_aA social strategy : _bhow we profit from social media/ _h[electronic resource] / _cMikolaj Jan Piskorski. |
||
| 260 |
_bPrinceton University Press, _c2014. |
||
| 300 | _a288 p. | ||
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 1: The Arc of the Book. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 2: Social Failures and Social Solutions. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 3: 'Meet' Solutions: eHarmony and OkCupid. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 4: 'Meet' Solution: Twitter. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 5: 'Friend' Solutions: Facebook and mixi. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 7: 'Meet' and 'Friend' Solution: MySpace. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 8: Social Strategies. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 9: Social Strategy at Zynga. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 10: Social Strategy at Yelp. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 11: Social Strategy at American Express. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 12: Social Strategy at Nike. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 13: Building Social Strategy at XCard and Harvard Business Review. |
|
| 505 | 0 |
_gChapter, Lesson, Part _tChapter 14: Conclusions. |
|
| 505 | 0 | _aCover, Title,A social strategy : how we profit from social media--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Notes--References, Appendix, Index,References--References, Appendix, Index,Index. | |
| 650 | 0 |
_aBusiness & Economics _9100403 |
|
| 650 | 0 |
_aBusiness communication _936195 |
|
| 650 | 0 |
_aGeneral _918876 |
|
| 650 | 0 |
_aBusiness & Economics _9100403 |
|
| 650 | 0 |
_aMarketing _919322 |
|
| 650 | 0 |
_aGeneral _918876 |
|
| 650 | 0 |
_aComputers _920382 |
|
| 650 | 0 |
_aWeb _9100296 |
|
| 650 | 0 |
_aSocial Networking _9116510 |
|
| 650 | 0 |
_aBusiness & Economics _9100403 |
|
| 650 | 0 |
_aStrategic planning _922220 |
|
| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/PUPB0002277.html |
| 942 | _c10 | ||
| 999 |
_c76149 _d76149 |
||