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| 008 | 180612 001 0 eng d | ||
| 020 | _a9780810890800 | ||
| 020 | _a9780810890817 | ||
| 039 | 9 |
_a201806121043 _bstaff _c201607151151 _dstaff _y201605041233 _zadmin |
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| 041 | 0 | _aeng | |
| 099 | _aEbook | ||
| 100 | 1 |
_aKoontz, Christie. _9116981 |
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| 245 |
_aMarketing and social media : _ba guide for libraries, archives, and museums/ _h[electronic resource] / _cLorri Christie;Mon Koontz. |
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| 260 |
_bThe Rowman & Littlefield Publishing Group, _c2014. |
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| 300 | _a311 p. | ||
| 505 | 0 |
_gChapter, Lesson, Part _tChapter One: A Customer Perspective. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Two: Marketing and Mission, Goals, and Objectives. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Three: Scan the Environments. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Four: SWOT: Strengths, Weaknesses, Opportunities, and Threats. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Five: Stakeholders. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Six: A Four-Step Model for Marketing. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Seven: Marketing Research. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Eight: Market Segmentation. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Nine: Marketing Mix Strategy and Product. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Ten: Price or Customer Costs. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Eleven: Place: Channels of Distribution. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Twelve: “Promotion: Not the Same as Marketing!”. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Thirteen: Case Studies. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Fourteen: Marketing Evaluation. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Fifteen: Four Strategic Marketing Tools: Grant Writing, Public Relations, Advocacy, Common Sense. |
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| 505 | 0 |
_gChapter, Lesson, Part _tChapter Sixteen: Synergy and the Future. |
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| 505 | 0 | _aCover, Title,Marketing and social media : a guide for libraries, archives, and museums--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,Annotated Bibliography--References, Appendix, Index,Index. | |
| 650 | 0 |
_aLanguage Arts & Disciplines: Library & Information Science _9116842 |
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| 650 | 0 |
_aAdministration & Management _9116843 |
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| 650 | 0 |
_aBusiness & Economics: E-Commerce _9116982 |
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| 650 | 0 |
_aInternet marketing _961159 |
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| 650 | 0 |
_aComputers: Web _9116983 |
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| 650 | 0 |
_aSocial Networking _9116510 |
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| 650 | 0 |
_aLanguage Arts & Disciplines: Library & Information Science _9116842 |
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| 650 | 0 |
_aArchives & Special Libraries _9116892 |
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| 650 | 0 |
_aLanguage Arts & Disciplines: Library & Information Science _9116842 |
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| 650 | 0 |
_aGeneral _918876 |
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| 700 | 1 |
_aMon, Lorri. _9116984 |
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| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/ROWMANB0007394.html |
| 942 | _c10 | ||
| 999 |
_c76337 _d76337 |
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