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| 001 | vtls000079882 | ||
| 003 | MTX | ||
| 008 | 180612122 001 0 eng d | ||
| 020 | _a9781442241244 | ||
| 020 | _a9781442241251 | ||
| 020 | _a9781442241268 | ||
| 039 | 9 |
_a201806121041 _bstaff _c201607151156 _dstaff _c201606141506 _dstaff _y201605041234 _zadmin |
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| 041 | 0 | _aeng | |
| 099 | _aEbook | ||
| 100 | 1 |
_aAsa Berger, Arthur.. _9117224 |
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| 245 | 0 | 0 |
_aAds, fads, and consumer culture _h[electronic resource] : _badvertising’s impact on American character and society, fifth edition/ _cAsa Berger, Arthur. |
| 260 |
_bThe Rowman & Littlefield Publishing Group, _c2015. |
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| 300 | _a277 p. | ||
| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 1: ADVERTISING IN AMERICAN SOCIETY. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 2: CONSUMER CULTURES. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 6: POLITICAL ADVERTISING. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 7: THE MARKETING SOCIETY. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 9: ANALYZING TELEVISION COMMERCIALS. |
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| 505 | 0 |
_gChapter, Lesson, Part _tCHAPTER 10: WHERE NEXT?. |
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| 505 | 0 | _aCover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR. | |
| 650 |
_aSOC052000 _9117225 |
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| 650 |
_aBusiness & Economics: Advertising & Promotion _9117226 |
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| 650 |
_aLanguage Arts & Disciplines: Communication Studies _9116909 |
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| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/ROWMANB0012038.html |
| 942 | _c10 | ||
| 999 |
_c76431 _d76431 |
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