000			02036nam a2200397 a 4500
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003			MTX
008			160715 001 0 eng d
020			_a9780470562239
020			_a9780470618684
039		9	_a201607151125 _bstaff _y201605041237 _zadmin
041	0		_aeng
099			_aEbook
100	1		_aZichermann, Gabe. _9117802
245	0	0	_aGame-based marketing _h[electronic resource] : _binspire customer loyalty through rewards, challenges, and contests/ _cZichermann, Gabe;Linder, Joselin.
260			_bWILEY, _c2010.
300			_a243 p.
505	0		_gChapter, Lesson, Part _tChapter 1: The Argument for Loyalty.
505	0		_gChapter, Lesson, Part _tChapter 2: Passive Play.
505	0		_gChapter, Lesson, Part _tChapter 3: Social Networks and Leaderboards.
505	0		_gChapter, Lesson, Part _tChapter 4: Funware Mechanics: Points and Beyond.
505	0		_gChapter, Lesson, Part _tChapter 5: Prizes and Games of Chance.
505	0		_gChapter, Lesson, Part _tChapter 6: The Ultimate Funware: Frequent Flyer Programs.
505	0		_gChapter, Lesson, Part _tChapter 7: Know Thy Player.
505	0		_gChapter, Lesson, Part _tChapter 8: The Future of Gamers: Generation G.
505	0		_gChapter, Lesson, Part _tChapter 9: Motivating Sales with Funware: Getting Employees into the Game.
505	0		_gChapter, Lesson, Part _tChapter 10: Everyone Wins: Games in Your Business.
505	0		_aCover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index.
650			_aBusiness & Economics _9100403
650			_aMarketing _919322
650			_aGeneral _918876
700	1		_aLinder, Joselin. _9117803
856	4	0	_uhttp://portal.igpublish.com/iglibrary/search/WILEYB0001020.html
942			_c10
999			_c76652 _d76652